Search results

1 – 4 of 4
Book part
Publication date: 15 September 2022

Muthmainnah Muthmainnah, Ahmad Al Yakin, Muhammad Massyat, Enkeleda Lulaj and Gul Erkol Bayram

An introduction to edupreneurship, which combines the terms education and entrepreneurship, is a concept that cannot be broken down into its component parts for the sake of…

Abstract

An introduction to edupreneurship, which combines the terms education and entrepreneurship, is a concept that cannot be broken down into its component parts for the sake of simplicity. Together, these two form one unit since their process is an example of what entrepreneurship education is all about: teaching someone to create something that’s worth selling and then making use of it for themselves or their community. When it comes to the purpose of the implementation of this edupreneurship, it is in line with Law No. 20 of 2003 on the System of National Education, which states that ‘National Education works to develop skills and shape the character and civilisation of a dignified nation in order to enrich the life of a nation’.

Aim: Aimed at developing potential students to become humane, those who have good life skills can deal more effectively with life’s demands and obstacles because they can adapt and behave positively. It’s important to have a diverse set of life skills because there are five main categories: self-awareness abilities, thinking abilities, social abilities, academic abilities and occupational abilities.

Procedure: The research was carried out in the Indonesian region of West Sulawesi at Universitas Al Asyariah Mandar. This study was conducted at a university since the primary goal was to develop students’ life skills in a way that incorporates entrepreneurship education as a means of improving entrepreneurial skills. For the purpose of selecting the sample, purposive sampling was used. This study used Google Forms to collect the research data. It was all done online. This study employed a qualitative research design to gather data and analyse the findings. A purposive sampling technique was employed for the sampling, that is, determining sampling with particular considerations based on the fact that the sample in this study is the sixth-semester students of the 2021/2022 academic year who have completed practical work in the Entrepreneurship education course at the teacher training and education faculty (FKIP), totalling 97 students, but only 39 students accepted the online questionnaire.

Findings: Entrepreneurship simultaneously develops students’ life skills such as communication, interpersonal skills, decision-making, problem-solving, negotiation, creative thinking, critical thinking, self-awareness, empathy, self-control, resilience and organising skills.

Details

The New Digital Era: Digitalisation, Emerging Risks and Opportunities
Type: Book
ISBN: 978-1-80382-980-7

Keywords

Book part
Publication date: 20 March 2024

Muthmainnah, Ahmad Al Yakin, Muhammad Massyat, Luís Cardoso and Andi Asrifan

Purpose: This study aims to identify communication speech acts and transaction terms in online stores (Olshop) during live streaming on Facebook amid the COVID-19 pandemic and to…

Abstract

Purpose: This study aims to identify communication speech acts and transaction terms in online stores (Olshop) during live streaming on Facebook amid the COVID-19 pandemic and to understand communication patterns between sellers and buyers when shopping on Facebook live streaming in Indonesia.

The Need for Research: This research is motivated by the skill gap arising from increasing buying and selling transactions through live streaming on Facebook. Cultural and demographic shifts, along with the widespread availability of modern technologies and marketing 2.0 have resulted in the global population adopting social media at rates far beyond our use of the Internet, making a compelling case by example and analogy that social media has the potential to level the playing field and is effective in reaching their target market.

Methodology: The type of research is descriptive-qualitative using corpus data instruments. The data collection technique in this study was carried out by reading and observing the data and listening to speeches about buying and selling women’s equipment from various online stores on Facebook. Then select and sort the data designated as forms, strategies, and functions of speech acts in buying and selling transactions during live streaming on Facebook. The data analysis technique has three steps: (1) reducing the amount of data; (2) presenting the data; and (3) concluding.

Findings: The results show that there are four types of speech acts between sellers and buyers in the live-streaming online shop on Facebook, namely, assertive, directive, expressive, and commissive speech acts.

Details

Contemporary Challenges in Social Science Management: Skills Gaps and Shortages in the Labour Market
Type: Book
ISBN: 978-1-83753-165-3

Keywords

Content available
Book part
Publication date: 20 March 2024

Abstract

Details

Contemporary Challenges in Social Science Management: Skills Gaps and Shortages in the Labour Market
Type: Book
ISBN: 978-1-83753-165-3

Content available
Book part
Publication date: 15 September 2022

Abstract

Details

The New Digital Era: Digitalisation, Emerging Risks and Opportunities
Type: Book
ISBN: 978-1-80382-980-7

1 – 4 of 4